Conserving, Sharing and Protecting the foundation of the humanity:
Indian artists are widely recognised and appreciated for their art. Not just the likes of M.F Hussain and Tagore but also the humble tribal artisans that give the western world a peek into the world of outsider art of the east. The tribal art typically carries the cultures, stories and struggles of rural and indigenous tribes many of whom have inspired and greatly influenced the concept of modern art. But even in the tribal art some art forms are more widely known and recognised while few remain largely unnoticed.
The colours for Oraon paintings are drawn from Charcoal, red clay, green leaves and wildflowers. These vibrant paintings from Chhattisgarh were originally meant to adorn the walls and floors of tribal households and temples during auspicious occasions. This art was later transferred on canvas, pots, jewellery and sarees too to expand its reach.
The art of Godna…
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If you visit the more than 120 articles I’ve written for you on this website you’ll probably find thousands of sales tips for artists. In the interest of saving you time I like to occasionally offer bite-size morsels of information with links to further reading. This article includes 10 of The Best Sales Tips for Artists. You may want to pour yourself a cup of tea and relax as you devour them and their related articles, or save this page to return again.
Please comment below and share this article with fellow artists.
Help Your Customers Visualize A Purchase
If you want to sell art directly to art buyers you must have an in situ page on your website where you post high-quality, accurate images of your art installed in homes, offices, public spaces, hospitals, etc. Potential buyers want to be able to visualize your art in their own interiors relative to scale, balance, color, and other elements.
You’ll find a great article I wrote on the subject here: “Show Images of Installed Artwork on Your Website To Increase Sales”.
Begin Your Holiday Art Marketing in September
Don’t wait until November to scramble for last minute holiday art sales. Start by announcing in your email newsletter and social media campaign how your art makes great holiday gifts. Every week or so send an email showing special holiday pieces that may be ordered in advance, especially if you do commissioned works of art or sell limited edition prints.
You might want to write an art blog post about it or create a separate Holiday Art Ideas page on your website.
Add Details of Your Artwork
If you have a lot of detail or interesting texture in your art that isn’t easily interpreted in your full scale images, add details of your artwork in your gallery or portfolio section of your website and also on social media. Otherwise, what might be some of the best features of your art may go unnoticed.
If you’re a 3-D artist, don’t forget to supply various views of your artwork.
Consider adding a short video that includes close-up views of your artwork.
Keep Sold Art on Your Website
Don’t remove “sold” work in your online gallery. Identify it as “sold” and mention any other useful information. For example, if you do commissions supply a link to your commissions page or F.A.Q. (Frequently Asked Questions) page about how they can order a similar work of art.
Informing visitors that your work is selling is a good thing! In fact, psychologically, when the potential buyer sees your sold works of art they will feel more confident in making a purchase and their interest and respect for you and your art will increase.
Beneath your sold piece, you could add a description, such as “The original painting has been sold. It is in the collection of Advent Corp. Limited edition prints of this painting are available. Please visit my limited edition prints page for details.” Or, you could add, “Although this painting has been sold please inquire about my commissioned paintings.”
Exceed Your Customers’ Expectations
Have you ever heard of the Pareto Principle? It tells us that 20 percent of your clients will bring you 80 percent of your business. So, if you’re smart you’ll pay close attention to that 20 percent. In fact, you’ll be wise to treat them with “white glove service”.
Look for ways to build customer loyalty from the very beginning of your relationship. Offer to hand-deliver the work, give them written instructions on how to care for the art, offer a reduction on their next art purchase, and remember them on their birthdays and anniversaries.
Keep Your Credentials Up to Date
Few things are worse than having outdated About / Biography / Resume/ CV / Pages. It’s important to show off your most recent career achievements. It’s also a good idea to add future events such as upcoming scheduled exhibitions. Also provide prominent links to this important page on all other pages and your art blog.
And, if you have an Artist’s Statement page remember to update it to reflect your current creative process.
Set Up A F.A.Q. Page on Your Website
Time is a precious and valuable commodity for both you and your potential buyer. Anticipating your customers’ questions will be much appreciated. They’ll know you take the extra effort when you address their inquires on your F.A.Q. (Frequently Asked Questions) page.
Answers about shipping procedures and costs, turn around time for commissions, your procedure for working with galleries, agents, and art consultants, are all very helpful. Also invite visitors to send you questions via email that you could add tot he page.
Seek New Venues to Multiply Sales
Don’t get stuck in a rut by only trying to sell in one market niche. Vary your outlets and venues. Many artists have sold their art through a range of different locales such as cafes, doctor’s waiting rooms, furniture stores, hotel lobbies and yoga studios. Or they have connected with interior designers and art consultants for increasing sales. Furthermore, one fast-growing field is the healthcare art market which includes not only hospitals but also medical treatment centers, out patient clinics, rehabilitation centers, and more.
Read “Selling Your Art to Interior Designers and Art Consultants”.
Read “Resources for Artists Interested in Selling to The Healthcare Art Market”.
Find out about my top selling ebook “Sell Your Art in The Healthcare Art Market”.
Learn About Advertising On Social Media
Have you considered advertising on social media but want to be sure you don’t waste time and money? Well, Hootsuite has created a short and informative video that will help you develop a great advertising plan to help you reach your objectives. You’ll learn the best practices for setting up a social ads campaign, from researching your audience and choosing a campaign type, to crafting engaging visuals and copy.
Hootsuite is the world’s leading social media management platform with over 15 million users — including me — and 800+ of the world’s Fortune 1000 companies. Watch their video here “Best Practices for Setting Up Social Ads Campaigns”: https://youtu.be/jpsbCJGGS_U
Update Your “New Work” Page
If you have a “New Work” section on your website, make sure you update this page often. “New Work” should be taken literally and your visitors should expect to see the page revised at least every few months and the “Old Work” moved to another page. It’s good to let potential art buyers know you are continuously producing art. That’s the sign of a true professional artist.
Also, a “New Work” page gives visitors more reason to see what new art they can add to their existing collection and they’ll visit more often. After you update the page post an announcement on social media and in an email newsletter inviting them to visit the page.
PLEASE SHARE. THANK YOU!
Edit, April 10: On reflection, decided that my memories of my dog Mickey belong in another (maybe longer) post.
“See You” (wip)
It’s been a while since the last time I tackled a drawing of this majestic creature. I think elephants translate well into pen and ink drawings as far as subject matter goes. I particularly like the challenge of trying to get that realistic look with all the wrinkles and folds presented in this beautiful creature’s skin. But even at the size of a baseball card, an unimaginable amount of dots have already gone into this. It has taken 12 hours spread over three days just to fill in the background. Still though, I always enjoy the outcome of a good pen and ink piece of elephants. Hoping this turns out the way I imagine it.
deadline: July 27, 2018
NAVS’ Art for Animals contest provides an opportunity for artists of all skills and ages to create images that inspire others to extend compassion, respect and justice to all animals.
For the 2018 competition, NAVS is looking for fresh perspectives to illustrate their mission of ending the exploitation of animals used in science, as well as messages of hope and compassion throughout the year. Art for Animals provides an opportunity to get creative and give a voice to those who cannot speak for themselves! Your artwork could appear in print and online messages from NAVS for Labor Day, the Fourth of July, World Week for Animals in Laboratories, or on greeting cards and in social media throughout the holiday season.
Cash prizes will be given to First, Second and Third Place winners, one Youth, and one Best in Show winner.
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deadline: July 15, 2018 free GIRAF is looking for animation submissions, in all styles, genres, lengths, and mediums. Our programs are a strong, eclectic mix of animation, representing the best of the medium from claymation to CG. We focus on presenting independent animation that pushes boundaries through the use of new techniques, unique visions, and stimulating subject […]
Laceyville Pop Up Art Gallery
This was Laceyville’s first Pop Up Art Gallery. This exciting event brought emerging and seasoned artist into the foreground.
Artist like Melissa Jennings
Melissa is an abstract minimalist painter. Her peaceful approach to her art is insightful, and allows you to focus on what is necessary. Her painting style is made possible by using all natural pigments that inspire the natural beauty. Melissa’s works can be found here, and via Kitson Arts Alliance.
Graffiti Artist, Kim Diarra,
Kim’s art form is one I have respected through time. To see and appreciate his talent up close was a special treat. Kim’s visit to France, gave him perspective on the form and inspired him to continue. Kim pieces are available in a variety of sizes. He can be reach via Melissa Jennings Medicine Art.
Oil Painter, LP (“Rip”) Howard III ,
Rip has been an oil landscape, and nature en plein aire, painter for the about 35 years. He prefers rural landscapes and the challenges they bring. More information about Rip and his works can be found on the Kitson Arts Alliance web page.
Pencil and Pen artist, Mary Bendock,
Mary has been an active artist for 30 years or more. Having retired recently and many years of raising a family, she is putting her hat back in the ring. We welcome her and look forward to the many new works!!
Musician Group, Tim Young and Friends,
Tim, Robert and Jim have been a local favorite for numerous years. Their instrumental versatility can be caught at many local venues. Including, Meat Hook Barbecue, Sky Haven Festival and many other festivals through out the area. A wonderful addition to any event. For information and up coming performances contact Timyoung7846@yahoo.com.
Wood worker, Mel Crouse,
Mel has enjoyed designing hand turned, custom pens, pencils and accessories at his Riverside studio for about 10 years. These quality and beautifully made, from exotic woods, would make a great gift for your favorite person. For more information about availability of products contact Mel at Riversidepens@gmail.com .
Pen and Ink Collage Artist, Billy Brandenburg,
Billy’s unique style immediately captures your attention. His attention to detail is a fest for the eyes. Worth a visit. You can reach Billy, here: Inspired Slacker Artworks.
I’d Like to Thank “The Wiser Choice Restaurant” in Laceyville for the wonderful food platters and sandwiches! For a taste of great food and great service stop by or call ahead.
Stay Tuned for more to come…