Category Archives: The Business of Art

The Nuts and Bolts of a Paint and Sip

2017 Nuts bolts paint sip.jpg

The Nuts and Bolts of a Paint and Sip

(originally posted January, 2018)
Ever thought, that you’re about to be in over your head?  Yet,  you take the dive anyway?  That’s how I felt with my first paint and sip.  Leaning on good old Google to get me through.There are tons and I do me tons of articles available.  I found that they can only suggest certain things, such as ” how to throw a canvas paint party ” or ” supplies need for paint and sip “.  Which helps propel you in the right direction.

For your first paint and sip to be truly successful, you need to plan couple months a head.  Better to over estimate with everything, than under estimate your event.

I normally shop locally, but out in rural country,  you naturally have to drive at least 30 minutes to get to most places.  This go around, I turned to Amazon, because there are no locally own art supply stores.  Below are a list of products I decided on:

 

Easels: US Art Supply 18″ Large Tabletop Display A-Frame Artist Easel (12-Pack).  Main website: http://www.usartsupply.com/

I found this company has the best price for bulk easels on their amazon account. They arrived in a timely fashion, no assembly required.  I purchased the larger easels so that I could use a variety of canvas sizes (between 8″x 10″ / 20×25 cm up to “18 / 45 cm )

Paints:  Castle Art Supplies LARGE Acrylic Paint Set – 12 BIG 75ml Tubes for Beginners, Artists or Students – For Canvas, Wood, Ceramic, Fabric and Nail Art (12 75ml tubes)

Great company for paint and sip projects.  The price was great for the amount of paints you received.  Didn’t dry out during the class.  My biggest fear was the product being to watery.  Didn’t happen.  They are non toxic and no running down the canvas.  Very pleased with the product and price.  A little bit of paint went a long way.

Canvas:  Arteza 11×14 Stretched Canvas, 100%-Cotton (Pack of 8)

I was very pleased with the deliver from this company.  As an artist the last thing you need is for your canvases to show up damaged.  It just causes more delays.  99% of the time, I load up and purchase my canvases from a chain supple store about two hours away.  They arrived undamaged and as advertised.  Found them to have the best price for this project.

Palettes: 10-Well Round Plastic Palette W/Cover

Good buy for the money.  All arrived on time and undamaged.  Liked the lid idea because, if I have another event that day.  Just cover, pack and reuse.  On another note: I’ve read that some use paper plates, a good, frugal idea, as well.  There are many way to present your event.

Paint Brushes: Variety Size Packs

As you know paint brushes come in varies sizes, so I went with several different types of bulk variety packs. Giving each painter six sizes to chose from. My best deals were found at my local dollar store or chain store.

  • Paper Towels
  • Vinyl Table Covers
  • Masking Tape (Any kind, can be used as masking and adheres table covers)
  • Water containers (I recycled plastic yogurt containers)
  • Water pitcher (to refill containers)
  • Color Wheel (If you don’t own one, get one!)
  • Smocks (I used over sized t-shirts and smocks)

Preparing the canvases

Because this was a family event and we anticipated all ages, “Paint and Sip with Parent”.  I penciled up the subject matter.  Then went over my pencil with black and light blue sharpies.  I prepared twelve canvases and one on the fly, when an extra guest showed up. Keep your design simple.

Venues: Where to have your paint and sip

I was lucky that the venue was provided for me.  Doing this completely on your own requires renting or holding it in your home.  Around here it would have cost me $150.00 for a couple of hours. Which would have been a financial loss.  Check with your local church, fire hall, community clubs or art organizations about renting their space. (The good thing about local venues is they may already have tables and chairs)

Advertising, Advertising, Advertising: 

Design a flyer and post it everywhere! Social Media is a great place to start, Twitter, Facebook, Your website etc.  Reach out to local bulletin boards in your churches, veteran halls, senior centers, grocery stores, gyms, libraries etc.

Set up and Break down:

  • For a 2 Hour event with twelve people: Anticipate that you’ll need at least an hour to set everything up and a hour to clean up.
  • Serving Food or Snacks?: You have to have something. Recommend store bought items.  Saves time. You decide on how lavish you want it.
  • Alcohol or Non Alcohol: Ours was a family event, in a public venue, so easy decision.  You can do both.  Just remember, if alcohol is served or if they bring their own.  You open yourself up to personal liabilities.
  • Clean up is very important.  If you leave a mess, next time they may not rent to you. Even go the extra mile and thank them.  Yes you paid to rent it, but your reputation precedes you.

At last, but not least.  I wanted to thank my Patrons.  Without your, encouragement and financial support this would’ve not been possible.

If I forgot anything leave a comment below.

Conserving the magic of Tribal Art

Conserving, Sharing and Protecting the foundation of the humanity:

Neha's Blog

Indian artists are widely recognised and appreciated for their art. Not just the likes of M.F Hussain and Tagore but also the humble tribal artisans that give the western world a peek into the world of outsider art of the east. The tribal art typically carries the cultures, stories and struggles of rural and indigenous tribes many of whom have inspired and greatly influenced the concept of modern art. But even in the tribal art some art forms are more widely known and recognised while few remain largely unnoticed.

ORAON PAINTINGS

sohrai painting close up (2)

The colours for Oraon paintings are drawn from Charcoal, red clay, green leaves and wildflowers. These vibrant paintings from Chhattisgarh were originally meant to adorn the walls and floors of tribal households and temples during auspicious occasions. This art was later transferred on canvas, pots, jewellery and sarees too to expand its reach.

GODNA PAINTINGS

godna painting

The art of Godna…

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10 of The Best Sales Tips For Artists

I always enjoy tips from this leading Artist and Entrepreneur.  Her ideas and experience lend to the old saying truth in marketing.  Thought you’d enjoy the read between your next creation.

 

If you visit the more than 120 articles I’ve written for you on this website you’ll probably find thousands of sales tips for artists. In the interest of saving you time I like to occasionally offer bite-size morsels of information with links to further reading. This article includes 10 of The Best Sales Tips for Artists. You may want to pour yourself a cup of tea and relax as you devour them and their related articles, or save this page to return again.

Please comment below and share this article with fellow artists.

Selling your artHelp Your Customers Visualize A Purchase

If you want to sell art directly to art buyers you must have an in situ page on your website where you post high-quality, accurate images of your art installed in homes, offices, public spaces, hospitals, etc. Potential buyers want to be able to visualize your art in their own interiors relative to scale, balance, color, and other elements.

You’ll find a great article I wrote on the subject here: “Show Images of Installed Artwork on Your Website To Increase Sales”.

Begin Your Holiday Art Marketing in September

Don’t wait until November to scramble for last minute holiday art sales. Start by announcing in your email newsletter and social media campaign how your art makes great holiday gifts. Every week or so send an email showing special holiday pieces that may be ordered in advance, especially if you do commissioned works of art or sell limited edition prints.

You might want to write an art blog post about it or create a separate Holiday Art Ideas page on your website.

Read “Plan For Your Holiday Art Sales Now With Email Marketing – 7 Steps”
Read “Simple Steps to Writing Art Blog Posts”

Add Details of Your Artwork

If you have a lot of detail or interesting texture in your art that isn’t easily interpreted in your full scale images, add details of your artwork in your gallery or portfolio section of your website and also on social media. Otherwise, what might be some of the best features of your art may go unnoticed.

If you’re a 3-D artist, don’t forget to supply various views of your artwork.

Consider adding a short video that includes close-up views of your artwork.

how to sell artKeep Sold Art on Your Website

Don’t remove “sold” work in your online gallery. Identify it as “sold” and mention any other useful information. For example, if you do commissions supply a link to your commissions page or F.A.Q. (Frequently Asked Questions) page about how they can order a similar work of art.

Informing visitors that your work is selling is a good thing! In fact, psychologically, when the potential buyer sees your sold works of art they will feel more confident in making a purchase and their interest and respect for you and your art will increase.

Beneath your sold piece, you could add a description, such as “The original painting has been sold. It is in the collection of Advent Corp. Limited edition prints of this painting are available. Please visit my limited edition prints page for details.” Or, you could add, “Although this painting has been sold please inquire about my commissioned paintings.”

Exceed Your Customers’ Expectations

Have you ever heard of the Pareto Principle? It tells us that 20 percent of your clients will bring you 80 percent of your business. So, if you’re smart you’ll pay close attention to that 20 percent. In fact, you’ll be wise to treat them with “white glove service”.

Look for ways to build customer loyalty from the very beginning of your relationship. Offer to hand-deliver the work, give them written instructions on how to care for the art, offer a reduction on their next art purchase, and remember them on their birthdays and anniversaries.

For more ideas, read “How Smart Artists Treat their Art Buyers”.
Also read “Ways to Ensure Ongoing Future Art Sales”.

Keep Your Credentials Up to Date

Few things are worse than having outdated About / Biography / Resume/ CV / Pages. It’s important to show off your most recent career achievements.  It’s also a good idea to add future events such as upcoming scheduled exhibitions. Also provide prominent links to this important page on all other pages and your art blog.

And, if you have an Artist’s Statement page remember to update it to reflect your current creative process.

Read “How to Write Your Artist’s Biography”
Read “How to Write Your Artist’s Statement”

Set Up A F.A.Q. Page on Your Website

Time is a precious and valuable commodity for both you and your potential buyer. Anticipating your customers’ questions will be much appreciated. They’ll know you take the extra effort when you address their inquires on your F.A.Q. (Frequently Asked Questions) page.

Answers about shipping procedures and costs, turn around time for commissions, your procedure for working with galleries, agents, and art consultants, are all very helpful. Also invite visitors to send you questions via email that you could add tot he page.

art in healthcareSeek New Venues to Multiply Sales

Don’t get stuck in a rut by only trying to sell in one market niche. Vary your outlets and venues. Many artists have sold their art through a range of different locales such as cafes, doctor’s waiting rooms, furniture stores, hotel lobbies and yoga studios. Or they have connected with interior designers and art consultants for increasing sales. Furthermore, one fast-growing field is the healthcare art market which includes not only hospitals but also medical treatment centers, out patient clinics, rehabilitation centers, and more.
Read “Selling Your Art to Interior Designers and Art Consultants”.
Read “Resources for Artists Interested in Selling to The Healthcare Art Market”.
Find out about my top selling ebook “Sell Your Art in The Healthcare Art Market”.

Learn About Advertising On Social Media

Have you considered advertising on social media but want to be sure you don’t waste time and money? Well, Hootsuite has created a short and informative video that will help you develop a great advertising plan to help you reach your objectives. You’ll learn the best practices for setting up a social ads campaign, from researching your audience and choosing a campaign type, to crafting engaging visuals and copy.

Hootsuite is the world’s leading social media management platform with over 15 million users — including me — and 800+ of the world’s Fortune 1000 companies. Watch their video here “Best Practices for Setting Up Social Ads Campaigns”: https://youtu.be/jpsbCJGGS_U

Update Your “New Work” Page

If you have a “New Work” section on your website, make sure you update this page often. “New Work” should be taken literally and your visitors should expect to see the page revised at least every few months and the “Old Work” moved to another page. It’s good to let potential art buyers know you are continuously producing art. That’s the sign of a true professional artist.

Also, a “New Work” page gives visitors more reason to see what new art they can add to their existing collection and they’ll visit more often. After you update the page post an announcement on social media and in an email newsletter inviting them to visit the page.

PLEASE SHARE. THANK YOU!

On With The Show

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Laceyville Pop Up Art Gallery

This was Laceyville’s first Pop Up Art Gallery.  This exciting event brought emerging and seasoned artist into the foreground.

Artist like Melissa Jennings

Melissa is an abstract minimalist painter.  Her peaceful approach to her art is insightful, and allows you to focus on what is necessary.   Her painting style is made possible by  using all natural pigments that inspire the natural beauty.  Melissa’s works can be found here,  and via Kitson Arts Alliance.

 

Graffiti Artist, Kim Diarra,

Kim’s art form is one I have respected through time.  To see and appreciate his talent up close was a special treat.  Kim’s visit to France, gave him perspective on the form and  inspired him to continue.  Kim pieces are available in a variety of sizes.  He can be reach via Melissa Jennings Medicine Art.

 

Oil Painter, LP (“Rip”) Howard III ,

Rip has been an oil landscape, and nature en plein aire, painter for the about 35 years.  He prefers rural landscapes and the challenges they bring.  More information about Rip and his works can be found on the Kitson Arts Alliance web page.

 

Pencil and Pen artist, Mary Bendock,

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Mary has been an active artist for 30 years or more.  Having retired recently and many years of raising a family, she is putting her hat back in the ring.  We welcome her and look forward to the many new works!!

 

Musician Group, Tim Young and Friends,

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Tim, Robert and Jim have been a local favorite for numerous years.  Their instrumental versatility can be caught at many local venues.  Including, Meat Hook Barbecue, Sky Haven Festival and many other festivals through out the area. A wonderful addition to any event. For information and up coming performances contact Timyoung7846@yahoo.com.

 

 

Wood worker, Mel Crouse,

Mel has enjoyed designing hand turned, custom pens, pencils and accessories at his Riverside studio for about 10 years.  These quality and beautifully made, from exotic woods, would make a great gift for your favorite person. For more information about availability of products contact Mel at Riversidepens@gmail.com .

 

Pen and Ink Collage Artist, Billy Brandenburg,

Billy’s unique style immediately captures your attention. His attention to detail is a fest for the eyes.  Worth a visit. You can reach Billy, here: Inspired Slacker Artworks.

 

I’d Like to Thank “The Wiser Choice Restaurant” in Laceyville for the wonderful food platters and sandwiches! For a taste of great food and great service stop by or call ahead.

 

 

Stay Tuned for more to come…

Artists In Attendance at Laceyville Pop Up Art Gallery,

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The Feeling of Community

The rain continued as well, as the flow of people.  The community decide that a little bit of rain was not going to ruin their parade of local talents.

Like Watercolor Artist Frank Wengen,

 

Frank is one of our region Northeastern Pennsylvania artist.  His has the ability to capture the peaceful feeling that comes alive in our area.  You can purchase Frank’s originals at esty . Catch up with him on facebook, or pinterest.  He is an active member of the Kitson Art Alliance as well.

 

Al Wayman owner of Creek Road Pottery  was a delight to have at this Pop Up Gallery.

 

Al’s functional crafted works are wonderfully textured.  His use of color and style, not only create memorable pieces of art, but they are highly resilient for everyday use.  You can find more of his available pieces on esty, facebook, instagram, and pinterest.

 

Kelly Pascoe,  is a compassionate, wonderful entrepreneur for Trades of Hope.

Trades of Hope partners with different rural artisan groups from around the world. They work with the artisans themselves and organizations that are helping women in difficult circumstances.  Some women have been rescued from sex slavery. Others are raising handicapped children alone. Some are in war torn countries and others have HIV/AIDS and leprosy.  Kelly represents the core ethics of this organization and we were proud to have her on board.

 

JT Maxwell, is a multi-instrumentalist. He’s a singer, song writer, producer and engineer of his own material.

 

JT was a delightful addition to Pop Up Art Gallery.  His smooth vocal style and instrumental versatility, is a defendant crowd-pleaser.  More information about JT Maxwell and his schedule can be found on facebookreverbnation, and twitter.

 

Sue Palackas is a contemporary acrylics and watercolor painter.

 

She has exhibited at the EMCA Gallery and the Dietrich Theater in Tunkhannock and the Community Cup Coffee & Tea House (“The Cup”) in Towanda.  Sue is a member of  the Kitson Art Alliance.   Her use of color is what draws you into the images she creates.

 

Hang with me.  There are several more creative souls to come…

Laceyville Pop Up Art Gallery, Artist

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Laceyville Pop Up Art Gallery, Artists

Laceyville Thrift and Vintage Building Comes Alive

With a little elbow grease, leg cramps, thrown out backs, spit and shine the Laceyville Thrift and Vintage Building came alive.  Her walls were lined with canvases, frames metal works, wood works and pottery.  Her core was alive with music and the chatter of community.  It was a good day for the town of Laceyville.

When you walked through the door of the Thrift and Vintage store front, Dan and Grace from Kitson Arts Alliance greeted you.  Their warm smiles welcomed you in and gave you insight into some of the local artist participating in the Pop Up Gallery.  Creative souls like Jayne Stevens, owner of Jayne’s Paper Craft and Photography,

 

Her photographs, note cards and unique handcrafted items would be a bright spot in anyone’s home. You can find her on  Etsyinstagram, and facebook.  She is also a member of Kitson Arts Alliance.

 

Dr. Sonji Lee, owner of The Farm at Johnson Pond,

Sonji celebrates and is inspired with the natural world around us.  Her beautiful connections with the environment are revealed within her works.  Each piece is unique and worth the purchase.  You can find Sonji at her main site The Farm at Johnson Pond, facebook and Kitson Art Alliance.

 

Musician, Singer, Song writer,  Gary Carl,

Gary is a five-time Platinum Award Winner Musician and Singer, 2012-2017.  His ability to alternate numerous instruments and vocals, makes him an exciting addition to any event. His latest album “Off The Grid” is worth a listen.  More information about Gary and his schedule can be found at ReverbNationGary Carlfacebook, or Kitson Art Alliance.

 

Metal and Wood worker, Kristal Alexander at Ladyscroller.com,

Kristal has a diverse portfolio, from metal, to wood works.  Her ability to take every day objects and turn them into unique visions, can bring a smile of delight.  Kristal can be found at Recycled Metal Garden ArtLadyscroller.com and The Woodworking Lady.

 

Fabric Art Embroiderer by Donna Button,

Donna is one of our favorite embroidery artist.  Her elegant craftsmanship was beautifully displayed at our Pop Up Art Gallery.   To better understand the historic value of Embroidery visit Needlework through History.  You may contact Donna through, Ladyscroller.com

More Artist to come…, stay tuned.

Laceyville Pop Up Art Gallery

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Many Thanks, 

Well, we did it! Laceyville had it’s first Pop Up Art Gallery and I was just ecstatic to be apart of it!  Before we get into the details,  I wanted to thank those who help lay the foundation for the event.  Doug and Terry owners of the Laceyville Thrift and Vintage Building.  Thank you for working with me and allowing us to use your store front.  The store front is available to rent or lease, so give Doug or Terry a call at 570-721-2796.

I’m grateful to Jeanne and Tony, owners of the Laceyville Hardware and Floor Covering.  I was in and out of their store on a regular basis.  They and their staff are very knowledgeable about helping you get the job done. We worked together on ideas about developing a wall hanging system (within budget),  we enjoyed great conversation and customer service.   Read more about their new entrepreneur adventure here.

My partner, David, for his patience and support regarding some of my wild hair ideas.  Helping me paint the walls in record time (He’s much faster, when it comes to painting indoors walls, than I am).  To Diane (for loaning Laceyville’s best floor laying spouse, Dean).  Dean, thank you, for your time and ladder skills.  I couldn’t have done it without you, sorry about the leg cramps.

Thank you to Joe, owner of Lech’s Pharmacy and his staff,  for their patience,  community outreach and allowing my patrons to drop off the originals for pick up.  Like all the businesses in Laceyville, it’s about community.

Dan, Grace and Patrick of Kitson Arts Alliance,  thank you for chipping in and spreading the word within the art community. I look forward to working with you in the future.

I would love to thank my patrons and the community of Laceyville for spreading the word, coming out on such a wet day and helping to make it a success.

 

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