Conserving, Sharing and Protecting the foundation of the humanity:
Indian artists are widely recognised and appreciated for their art. Not just the likes of M.F Hussain and Tagore but also the humble tribal artisans that give the western world a peek into the world of outsider art of the east. The tribal art typically carries the cultures, stories and struggles of rural and indigenous tribes many of whom have inspired and greatly influenced the concept of modern art. But even in the tribal art some art forms are more widely known and recognised while few remain largely unnoticed.
The colours for Oraon paintings are drawn from Charcoal, red clay, green leaves and wildflowers. These vibrant paintings from Chhattisgarh were originally meant to adorn the walls and floors of tribal households and temples during auspicious occasions. This art was later transferred on canvas, pots, jewellery and sarees too to expand its reach.
The art of Godna…
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If you visit the more than 120 articles I’ve written for you on this website you’ll probably find thousands of sales tips for artists. In the interest of saving you time I like to occasionally offer bite-size morsels of information with links to further reading. This article includes 10 of The Best Sales Tips for Artists. You may want to pour yourself a cup of tea and relax as you devour them and their related articles, or save this page to return again.
Please comment below and share this article with fellow artists.
Help Your Customers Visualize A Purchase
If you want to sell art directly to art buyers you must have an in situ page on your website where you post high-quality, accurate images of your art installed in homes, offices, public spaces, hospitals, etc. Potential buyers want to be able to visualize your art in their own interiors relative to scale, balance, color, and other elements.
You’ll find a great article I wrote on the subject here: “Show Images of Installed Artwork on Your Website To Increase Sales”.
Begin Your Holiday Art Marketing in September
Don’t wait until November to scramble for last minute holiday art sales. Start by announcing in your email newsletter and social media campaign how your art makes great holiday gifts. Every week or so send an email showing special holiday pieces that may be ordered in advance, especially if you do commissioned works of art or sell limited edition prints.
You might want to write an art blog post about it or create a separate Holiday Art Ideas page on your website.
Add Details of Your Artwork
If you have a lot of detail or interesting texture in your art that isn’t easily interpreted in your full scale images, add details of your artwork in your gallery or portfolio section of your website and also on social media. Otherwise, what might be some of the best features of your art may go unnoticed.
If you’re a 3-D artist, don’t forget to supply various views of your artwork.
Consider adding a short video that includes close-up views of your artwork.
Keep Sold Art on Your Website
Don’t remove “sold” work in your online gallery. Identify it as “sold” and mention any other useful information. For example, if you do commissions supply a link to your commissions page or F.A.Q. (Frequently Asked Questions) page about how they can order a similar work of art.
Informing visitors that your work is selling is a good thing! In fact, psychologically, when the potential buyer sees your sold works of art they will feel more confident in making a purchase and their interest and respect for you and your art will increase.
Beneath your sold piece, you could add a description, such as “The original painting has been sold. It is in the collection of Advent Corp. Limited edition prints of this painting are available. Please visit my limited edition prints page for details.” Or, you could add, “Although this painting has been sold please inquire about my commissioned paintings.”
Exceed Your Customers’ Expectations
Have you ever heard of the Pareto Principle? It tells us that 20 percent of your clients will bring you 80 percent of your business. So, if you’re smart you’ll pay close attention to that 20 percent. In fact, you’ll be wise to treat them with “white glove service”.
Look for ways to build customer loyalty from the very beginning of your relationship. Offer to hand-deliver the work, give them written instructions on how to care for the art, offer a reduction on their next art purchase, and remember them on their birthdays and anniversaries.
Keep Your Credentials Up to Date
Few things are worse than having outdated About / Biography / Resume/ CV / Pages. It’s important to show off your most recent career achievements. It’s also a good idea to add future events such as upcoming scheduled exhibitions. Also provide prominent links to this important page on all other pages and your art blog.
And, if you have an Artist’s Statement page remember to update it to reflect your current creative process.
Set Up A F.A.Q. Page on Your Website
Time is a precious and valuable commodity for both you and your potential buyer. Anticipating your customers’ questions will be much appreciated. They’ll know you take the extra effort when you address their inquires on your F.A.Q. (Frequently Asked Questions) page.
Answers about shipping procedures and costs, turn around time for commissions, your procedure for working with galleries, agents, and art consultants, are all very helpful. Also invite visitors to send you questions via email that you could add tot he page.
Seek New Venues to Multiply Sales
Don’t get stuck in a rut by only trying to sell in one market niche. Vary your outlets and venues. Many artists have sold their art through a range of different locales such as cafes, doctor’s waiting rooms, furniture stores, hotel lobbies and yoga studios. Or they have connected with interior designers and art consultants for increasing sales. Furthermore, one fast-growing field is the healthcare art market which includes not only hospitals but also medical treatment centers, out patient clinics, rehabilitation centers, and more.
Read “Selling Your Art to Interior Designers and Art Consultants”.
Read “Resources for Artists Interested in Selling to The Healthcare Art Market”.
Find out about my top selling ebook “Sell Your Art in The Healthcare Art Market”.
Learn About Advertising On Social Media
Have you considered advertising on social media but want to be sure you don’t waste time and money? Well, Hootsuite has created a short and informative video that will help you develop a great advertising plan to help you reach your objectives. You’ll learn the best practices for setting up a social ads campaign, from researching your audience and choosing a campaign type, to crafting engaging visuals and copy.
Hootsuite is the world’s leading social media management platform with over 15 million users — including me — and 800+ of the world’s Fortune 1000 companies. Watch their video here “Best Practices for Setting Up Social Ads Campaigns”: https://youtu.be/jpsbCJGGS_U
Update Your “New Work” Page
If you have a “New Work” section on your website, make sure you update this page often. “New Work” should be taken literally and your visitors should expect to see the page revised at least every few months and the “Old Work” moved to another page. It’s good to let potential art buyers know you are continuously producing art. That’s the sign of a true professional artist.
Also, a “New Work” page gives visitors more reason to see what new art they can add to their existing collection and they’ll visit more often. After you update the page post an announcement on social media and in an email newsletter inviting them to visit the page.
PLEASE SHARE. THANK YOU!
Laceyville Pop Up Art Gallery
This was Laceyville’s first Pop Up Art Gallery. This exciting event brought emerging and seasoned artist into the foreground.
Artist like Melissa Jennings
Melissa is an abstract minimalist painter. Her peaceful approach to her art is insightful, and allows you to focus on what is necessary. Her painting style is made possible by using all natural pigments that inspire the natural beauty. Melissa’s works can be found here, and via Kitson Arts Alliance.
Graffiti Artist, Kim Diarra,
Kim’s art form is one I have respected through time. To see and appreciate his talent up close was a special treat. Kim’s visit to France, gave him perspective on the form and inspired him to continue. Kim pieces are available in a variety of sizes. He can be reach via Melissa Jennings Medicine Art.
Oil Painter, LP (“Rip”) Howard III ,
Rip has been an oil landscape, and nature en plein aire, painter for the about 35 years. He prefers rural landscapes and the challenges they bring. More information about Rip and his works can be found on the Kitson Arts Alliance web page.
Pencil and Pen artist, Mary Bendock,
Mary has been an active artist for 30 years or more. Having retired recently and many years of raising a family, she is putting her hat back in the ring. We welcome her and look forward to the many new works!!
Musician Group, Tim Young and Friends,
Tim, Robert and Jim have been a local favorite for numerous years. Their instrumental versatility can be caught at many local venues. Including, Meat Hook Barbecue, Sky Haven Festival and many other festivals through out the area. A wonderful addition to any event. For information and up coming performances contact Timyoung7846@yahoo.com.
Wood worker, Mel Crouse,
Mel has enjoyed designing hand turned, custom pens, pencils and accessories at his Riverside studio for about 10 years. These quality and beautifully made, from exotic woods, would make a great gift for your favorite person. For more information about availability of products contact Mel at Riversidepens@gmail.com .
Pen and Ink Collage Artist, Billy Brandenburg,
Billy’s unique style immediately captures your attention. His attention to detail is a fest for the eyes. Worth a visit. You can reach Billy, here: Inspired Slacker Artworks.
I’d Like to Thank “The Wiser Choice Restaurant” in Laceyville for the wonderful food platters and sandwiches! For a taste of great food and great service stop by or call ahead.
Stay Tuned for more to come…
The Feeling of Community
The rain continued as well, as the flow of people. The community decide that a little bit of rain was not going to ruin their parade of local talents.
Like Watercolor Artist Frank Wengen,
Frank is one of our region Northeastern Pennsylvania artist. His has the ability to capture the peaceful feeling that comes alive in our area. You can purchase Frank’s originals at esty . Catch up with him on facebook, or pinterest. He is an active member of the Kitson Art Alliance as well.
Al Wayman owner of Creek Road Pottery was a delight to have at this Pop Up Gallery.
Al’s functional crafted works are wonderfully textured. His use of color and style, not only create memorable pieces of art, but they are highly resilient for everyday use. You can find more of his available pieces on esty, facebook, instagram, and pinterest.
Trades of Hope partners with different rural artisan groups from around the world. They work with the artisans themselves and organizations that are helping women in difficult circumstances. Some women have been rescued from sex slavery. Others are raising handicapped children alone. Some are in war torn countries and others have HIV/AIDS and leprosy. Kelly represents the core ethics of this organization and we were proud to have her on board.
JT Maxwell, is a multi-instrumentalist. He’s a singer, song writer, producer and engineer of his own material.
JT was a delightful addition to Pop Up Art Gallery. His smooth vocal style and instrumental versatility, is a defendant crowd-pleaser. More information about JT Maxwell and his schedule can be found on facebook, reverbnation, and twitter.
Sue Palackas is a contemporary acrylics and watercolor painter.
She has exhibited at the EMCA Gallery and the Dietrich Theater in Tunkhannock and the Community Cup Coffee & Tea House (“The Cup”) in Towanda. Sue is a member of the Kitson Art Alliance. Her use of color is what draws you into the images she creates.
Hang with me. There are several more creative souls to come…
Laceyville Pop Up Art Gallery, Artists
Laceyville Thrift and Vintage Building Comes Alive
With a little elbow grease, leg cramps, thrown out backs, spit and shine the Laceyville Thrift and Vintage Building came alive. Her walls were lined with canvases, frames metal works, wood works and pottery. Her core was alive with music and the chatter of community. It was a good day for the town of Laceyville.
When you walked through the door of the Thrift and Vintage store front, Dan and Grace from Kitson Arts Alliance greeted you. Their warm smiles welcomed you in and gave you insight into some of the local artist participating in the Pop Up Gallery. Creative souls like Jayne Stevens, owner of Jayne’s Paper Craft and Photography,
Sonji celebrates and is inspired with the natural world around us. Her beautiful connections with the environment are revealed within her works. Each piece is unique and worth the purchase. You can find Sonji at her main site The Farm at Johnson Pond, facebook and Kitson Art Alliance.
Musician, Singer, Song writer, Gary Carl,
Gary is a five-time Platinum Award Winner Musician and Singer, 2012-2017. His ability to alternate numerous instruments and vocals, makes him an exciting addition to any event. His latest album “Off The Grid” is worth a listen. More information about Gary and his schedule can be found at ReverbNation, Gary Carl, facebook, or Kitson Art Alliance.
Kristal has a diverse portfolio, from metal, to wood works. Her ability to take every day objects and turn them into unique visions, can bring a smile of delight. Kristal can be found at Recycled Metal Garden Art, Ladyscroller.com and The Woodworking Lady.
Fabric Art Embroiderer by Donna Button,
Donna is one of our favorite embroidery artist. Her elegant craftsmanship was beautifully displayed at our Pop Up Art Gallery. To better understand the historic value of Embroidery visit Needlework through History. You may contact Donna through, Ladyscroller.com
More Artist to come…, stay tuned.
Well, we did it! Laceyville had it’s first Pop Up Art Gallery and I was just ecstatic to be apart of it! Before we get into the details, I wanted to thank those who help lay the foundation for the event. Doug and Terry owners of the Laceyville Thrift and Vintage Building. Thank you for working with me and allowing us to use your store front. The store front is available to rent or lease, so give Doug or Terry a call at 570-721-2796.
I’m grateful to Jeanne and Tony, owners of the Laceyville Hardware and Floor Covering. I was in and out of their store on a regular basis. They and their staff are very knowledgeable about helping you get the job done. We worked together on ideas about developing a wall hanging system (within budget), we enjoyed great conversation and customer service. Read more about their new entrepreneur adventure here.
My partner, David, for his patience and support regarding some of my wild hair ideas. Helping me paint the walls in record time (He’s much faster, when it comes to painting indoors walls, than I am). To Diane (for loaning Laceyville’s best floor laying spouse, Dean). Dean, thank you, for your time and ladder skills. I couldn’t have done it without you, sorry about the leg cramps.
Thank you to Joe, owner of Lech’s Pharmacy and his staff, for their patience, community outreach and allowing my patrons to drop off the originals for pick up. Like all the businesses in Laceyville, it’s about community.
Dan, Grace and Patrick of Kitson Arts Alliance, thank you for chipping in and spreading the word within the art community. I look forward to working with you in the future.
I would love to thank my patrons and the community of Laceyville for spreading the word, coming out on such a wet day and helping to make it a success.